Poster Research (By Jordan Evans)

This is my poster research for our film, as you can see i have chosen the Batman Dark Knight poster with the Joker character as the main image, i chose this image because this is the main poster where i gathered my ideas for my own. As you can see on the image the poster includes a main image of the chosen character this is the main focus point for the audience, and just above this is the tag line used in the film by this certain character. I like what they have done with the tag line in terms of the characters personality as it is wrote in blood and with a character name like joker you would think that he was a happy jolly character in the film, it also reflects in the question itself "why so serious" it is almost as if he is mocking his self in saying this. Also the smiley face that has been made in blood which is also a characteristic of the joker, this stands out a lot from the frosted glass that he is stood behind, this is how you know who it is and what the poster if for, it is sort of a selling point for the film. it also includes the name which is located at the bottom of the poster, which will be the last thing that the audience sees along with the release date, this sort of rounds the poster up as the audience is getting the most important information at the last minuet, making the audience look at the whole poster for information. i think i will include this sort of layout to my poster to make the audience study the poster in detail. It also includes in small print right at the bottom an website for the audience to look online and follow what the posters is selling, also at the bottom of the poster is some logos in both the right and left bottom corners, theres are placed there and slightly faded out, these will be the distributors and production company's, these are at the bottom of the poster mainly because that the audience is not looking for the information of production company's, but companies that are on the poster can be seen if anyone wants to look for them. This can also apply for a short film poster which will be aired on tv, they will include the channel logo smaller than anything else in the poster out of the way, rather than the main image, this is because the main image is the selling point of what you are wanting to advertise you you are wanting to make it bigger than everything else to get the desired effect across to the audience to make them watch and come and watch the film that you are advertising.